Easy to Use
WordPress is by far, the easiest tool to learn to maintain content on your website. Basic text changes can easily be made from any computer or device in the world without the need of additional software or firewall setting adjustments. In fact if you scroll down you will see a screenshot of the interface used to update text on this site. It looks a lot like Word® doesn’t it?
Responsive
Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Resize your browser window to see the action. Why should this matter? Because as of 2015, worldwide mobile phone internet user penetration was 52.7 percent. In 2017, figures suggest that more than 63.4 percent of mobile phone users will access online content through their devices.
Search Engine Friendly
WordPress is an SEO powerhouse coded to be SEO-friendly “right out of the box.” It supports a wide variety of plugins that help developers fine-tune every aspect of SEO. In March of 2015, Google announced algorithm updates that have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.
Proven Content Management System (CMS)
From Fortune 500 companies like eBay, Sony, GM and UPS, to news publications like Forbes, CNN, Reuters and The New York Times, to tech tycoons like Samsung, IBM and TechCrunch, heavy hitters everywhere are rolling out slick sites with full-scale content strategies developed in and supported by the WordPress CMS. In fact, as of August 2015, WordPress powers nearly one in four sites on the Web – and of all sites that use a CMS, WordPress is the choice of more than 80%.